How Hands-On (or Off) Should Customer Lifecycle Management Be?
If your company is like most, the answer to whether it should be hands-on or hands-off with customer lifecycle management is: much more hands-on than it is now. No, your…
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When Content Hurts the Sales Process
Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get…
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Luxury Content Marketing
Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in…
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