When it comes to mobile marketing, choosing a mobile app or mobile website for your business, the decision may not be as straightforward as it might seem. While the world is going mobile, there is no argument that you need some way to connect with your mobile customers. The mode that you choose depends on your business, on how your customers relate to it – and how you relate to them.
Each has its pros and cons. Apps let you reach customers in a medium that is highly customizable. You can add loyalty rewards and employ some unique marketing strategies. Mobile friendly websites, on the other hand, let your customers view your company website on their mobile devices. This means that when they are on the go your site is still accessible to them. It also helps your site rank better in mobile searches thanks to a Google update in April 2015. Whether you need one, the other, or both, one thing is for certain: your company needs a mobile presence.
The case for a mobile marketing through website.
After Google’s update in April 2015, preference in mobile searches was given to companies that have a website that is mobile friendly (responsive design is the best way to go here). They created a tool to determine if a website is mobile friendly so that business owners could better serve their mobile customers. A report by Pew Research shows that most adults in the U.S. are smartphone owners. Mobile device usage for accessing the internet is surpassing computer and laptop usage at a rapid rate.
Mobile technology is no longer just a trend or fad – it is a way of life and it’s here to stay. Mobile usage and popularity has gone far beyond predictions by any experts. That popularity continues to grow. If you ever needed a reason to create a mobile website for your business, the simplest one is that that is where your customers are.
Maybe mobile marketing through app is the way to go.
Mobile apps are not just for large corporations or big brands. A growing number of midsize, and even small businesses are jumping on the mobile bandwagon because they understand that an effective mobile strategy requires more than just a website that is mobile friendly – and for some businesses a mobile friendly website is simply not enough.
You probably have at least one mobile app for a business on your own smartphone. These smart companies know that a great app can propel their business to a whole different level. Here are five compelling reasons that a mobile app might be right for you.
1. It is visible to your customers even when you are not.
Mobile apps are always there, on your customers’ phones, offering rewards, coupons, information on events – whatever you want it to do. They don’t have to search for your website, they just have to open their phone.
2. It builds your brand and recognition.
An app gives you plenty of room to customize it to fit your brand persona. Give it the features that your customers want, design it well, and create it in such a way that it is a direct reflect of what your brand stands for. It also gets your customers involved in your brand which boosts recognition.
3. Your customers gain value from it.
Whether you create your app to provide exclusive deals and coupons, or use it as a loyalty program, your customers will gain value from your mobile app. They are already on their smartphone, so when they can directly download their rewards that is even better, making your app sharable on social media and resulting in increased downloads – because when your app is so awesome people are going to want to share it.
4. It will improve customer loyalty.
Customer loyalty is a huge thing to a business, no matter what size it is. What’s more, mobile technology did nothing to narrow down marketing, it just added another platform. Your customers are getting a lot of messages from everywhere. When they drive down the street they hear radio ads and see billboards. When they read the newspaper, they see ads and flyers. When they are on the internet, they see social media posts, websites, and banners. They have so much information flying at them, they need something to cut through the chatter and give them a clean, straight line to your business. Your mobile app does that by staying close to your customers. In turn, they will stay close to you.
5. You will have better customer engagement.
It doesn’t matter what your product or service is, an app can increase customer engagement wen done right. Including features such as a help desk, social media, or messaging links within your app can bridge the gap between you and your customers and get conversations going. How many of your customers would rather communicate with you by email, chat, or text instead of getting on the phone? Probably many more than you think.
Or you just might need both to get the job done.
Of course you could always opt for both a mobile website and a mobile app. In fact, many businesses are find that is the best course of action. You may implement one and then the other at a later time, but really, you can’t get around the fact that you need a mobile website. If a mobile app is a good fit for your business, then that is all the better. In the end, only you can decide what is best for your company.
What do you think of what I’ve covered so far? Will you jump on the mobile app revolution or will you continue to engage your audience with a mobile optimized website? I would love to read your comments below.