The Customer Journey

Surveys and Superior Content Marketing

Surveys and Superior Content Marketing

Surveys and Superior Content Marketing 800 550 Sara Shaul

Many marketers would agree that superior content marketing that creates high quality Content is no easy feet. There are many hours, blood, sweat and tears that go into the planning and execution of months of content and not to mention, a lot of questions that need to be answered. Who exactly is viewing your content?…

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Marketing Videos to Enhance Your Content Marketing Funnel

How to Use Marketing Videos to Enhance Your Content Marketing Funnel

How to Use Marketing Videos to Enhance Your Content Marketing Funnel 800 550 Ally Benoliel

When you’re exposed to a new brand, what stands out more, a 300-word summary or a 1-minute video? It doesn’t matter what those 300 words actually say, nine times out of ten, the video will resonate more. There’s no doubt that blogs, whitepapers and webinars are effective types of content, but videos have a “special…

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How to pick a topic for your next blog post - Roojoom

Choosing the Topic for your Next Blog Post

Choosing the Topic for your Next Blog Post 800 550 Stav Avrahami

There are millions of blogs over the internet, and that the number of blogs keeps on rising. How will yours stand out?

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How to measure content engagement - Roojoom

How Should I Measure Engagement?

How Should I Measure Engagement? 800 550 Orlee Gillis

Recently, at Roojoom, we’ve pondered about our own strategies for measuring engagement. Our MO has always been: the more engaged our readers are, the more likely they are to convert. But why do we think this? And how can we be so sure? Until recently, Medium referred to themselves as a “platisher” — a verbatim…

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What CMOS should expect for marketing in 2016 (1)

What CMOs should expect in 2016

What CMOs should expect in 2016 800 550 Daniel Glickman

2015 was the year content marketing trend took off.  What will 2016 look like for marketers?  We looked into Google’s data to find out.  According to the data, Content marketing trend has more or less peaked.  “Everyone is already doing it and now it’s just those who are 20 years behind that need to catch…

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How to Get The Ultimate Headline - Roojoom

How to Write The Ultimate Headline

How to Write The Ultimate Headline 800 550 Chloe Sehati

The ultimate headline is the difference between someone wanting to read your writing and someone scrolling past it– in other words, it’s the most crucial element to your piece.  Each medium of writing, whether it’s a book, a tweet, or a blog post, has some kind of phrase that’s the FIRST thing people see, and that…

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The Return of the Exit-Pop

Rerun of the Exit-Pop

Rerun of the Exit-Pop 800 550 Daniel Glickman

 The Lead-Generation Menace What is an overlay interrupt?  It’s that pesky bouncing text box that blocks your screen while you are reading an article. They are designed to catch you by surprise and grab your attention while you are reading and they usually contains some desperate call for you to signup for something.  Why on earth…

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5 Steps To Building Your Brand With Authentic Content

5 Steps To Build Your Brand With Authentic Content

5 Steps To Build Your Brand With Authentic Content 800 550 Sherrill Layton

In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the park and into the world. These last few years have seen an organic shift in…

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9 Reasons Your Blog’s Bounce Rate Is Too High (And How to Fix It) - Roojoom

9 Reasons Your Blog’s Bounce Rate Is Too High

9 Reasons Your Blog’s Bounce Rate Is Too High 800 550 Yael Kochman

Did you know that on average 55% of readers bounce out of websites in the first 15 seconds? Think about yourself – you also don’t have time. Even at this very moment, you’re probably thinking of your never ending to do list. If you don’t find value in what you’re reading at the first few…

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Giving your customer the content they are looking for - Roojomm

How to Give Your Customer What She is Looking For

How to Give Your Customer What She is Looking For 800 550 Orlee Gillis

Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring your ideal customer always need to be so difficult? Not if you know how to…

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