The Customer Journey

Setup Your Team for Higher Content Performance

Setup Your Team for Higher Content Performance

Setup Your Team for Higher Content Performance 940 788 Yael Kochman

While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the content performance. In fact, according to recent research by content marketing institute and marketingprofs, 72% of marketers say they are currently battling the challenge of…

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How to Use Rich Content to Grow Your SaaS Company - Roojoom

How to Use Rich Content to Grow Your SaaS Company

How to Use Rich Content to Grow Your SaaS Company 800 550 Will Fraser

Early on at Referral SaaSquatch, we realised there was a lack of rich content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly traffic, and increasing brand awareness.

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How to Use Rich Content to Grow Your SaaS Company - Roojoom

How to Use Rich Content to Grow Your SaaS Company

How to Use Rich Content to Grow Your SaaS Company 800 550 Will Fraser

Early on at Referral SaaSquatch, we realised there was a lack of rich content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly traffic, and increasing brand awareness.

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Roojoom - Engaging Content Experiences

Make Them Crave Your Product

Make Them Crave Your Product 800 550 Orlee Gillis

When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are actually your potential customers. How can you get your brand to resonate with our customers…

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Market education for content marketers - Roojoom

What Content Marketers Should Learn From Teachers

What Content Marketers Should Learn From Teachers 800 550 Orlee Gillis

Which one is harder: teaching an 8-year-old kid biology or teaching your customer how and why should he use your product? Think about yourself when you were 8 years-old: the last place on earth you wanted to be in is your classroom (I imagine). But yet, you were there, as you were forced into it.…

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Get your audience to love your content

How to Make People Fall in Love with Your Content

How to Make People Fall in Love with Your Content 800 550 Yael Kochman

Ahh, the time has come again: my Facebook feed is swamped with hearts and clichés. What is it about Valentine’s Day that makes us all so emotional? That makes us publicly announce our deepest and warmest feelings towards our loved ones? I guess we all want to love and feel loved. Not only on Valentine’s Day,…

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13 Interactive Content Tools from Roojoom

13 Interactive Content Tools to Make Your Brand Stand Out

13 Interactive Content Tools to Make Your Brand Stand Out 800 550 Yael Kochman

Is your company blog’s bounce-rate lower than 30%? Do readers stay longer than 3 minutes on average? I assume most of you answered ‘no’ to both questions. Why do we marketers care so much about bounce rate and time spent on content? Simple: We spend a lot of time and resources creating content for our…

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How to Turn Your Company Blog into a Conversion Magnet

How to Turn Your Corporate Blog into a Conversion Magnet

How to Turn Your Corporate Blog into a Conversion Magnet 800 550 Valerie Levin

You probably know that while visits are nice, leads, well, are so much nicer. Simply put, blogging for the sake of driving more traffic to your website doesn’t cut it any more. You need to find a way to monetize your content. The real value lies in the ability to take this traffic and convert…

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5 tools to show your customer you are the best - Roojoom content marketing

5 Tools that Show Value Proposition of your Product

5 Tools that Show Value Proposition of your Product 800 550 Orlee Gillis

Value Proposition: the short, yet captivating statement that informs your user of why he is interested in your product. While it can be difficult enough to capture the benefits of your product into one simple statement, the nature of the value proposition is specifying its content according to each individual customer (among many!). However, the…

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Buyer Journey mapping - Roojoom

Map Your Buyer’s Journey to Maximize Revenue

Map Your Buyer’s Journey to Maximize Revenue 800 550 Orlee Gillis

In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control! At Our recent Roojoom Meetup, co-hosted with Penguin Strategies, Marketo‘s David Myers discussed the challenges posed to today’s marketers — by virtue…

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