Roojoom – Analytics & Optimization Guide

Yael Kochman

Content marketing expert and speaker. Head of Content Marketing at Teradata Mobile

Roojoom – Analytics & Optimization Guide

With Roojoom analytics view you can now see how many people visited and shared each of your Content Journeys, and drill down into how many visited each specific step. This post will help you to optimize your Roojooms using this valuable information.

Where can you access the data?

When you log into your Roojoom account, next to your name you will see a summary of the data, including:

  • # Roojooms: How many Content Journeys you have created.
  • # Visits: The number of non-unique visits of your Content Journeys.
  • # Step Views: How many steps were visited in all yourContent Journeys combined. This is the best way to learn how many pieces of your content were viewed.

You can also see the number of visits and how many steps were visited over the last three days.

Internal analytics per Roojoom can be found under the “Analytics” Tab:

Analytics Dashboard

Let’s dive in:

In this table, you can see each Roojoom’s last update date, # of visits, # of step views and # of shares. Click on any of these columns to sort the information.

Consider the first Roojoom’s analytics shown below. If 386 people visited this Roojoom and 1004 steps were viewed, this means the average person read 4 steps (1004 divided by 386). Therefore, I was able to engage my readers with 4 times more content than if I had shared each of the steps separately.

On the other hand, there were over 1000 step views for this Roojoom– but no one shared it. How could I increase the number of people sharing my Content Journeys? People will share more when asked to. Use the space in the introduction and insights areas to encourage readers to share. You will be surprised how many will do it!

Analytics table

Optimizing a Roojoom

Clicking on a specific Roojoom name or the analytics icon at the end of the line, will reveal information about the number of views for each step:

steps analytics

Naturally, the first step would show the largest number of views, and you should expect decreasing views in the following steps. The way you should analyze this as the way you would analyze the bounce rate for a website: usually 25-30% of your visitors will not continue browsing your site. A bounce rate of lower than 25% is considered good and higher than 40% is considered poor. We should always strive to optimize according to the data and make our content more attractive for our audience.

In the example above, 202 people viewed the first step, and 149 continued to the second, that’s a 26% bounce rate – not bad. 78 people even read as far as the 7th step – which means that 40% of the readers read 7 pieces of content that I selected. That’s seven times more engagement than I would have gotten had I shared a single link.

Let’s see another example:

steps analytics2

As you can see, out of 118 people that viewed the first step, only 65 continued – that’s a 40% bounce rate. I’m not happy with it, so, what can I do?

  1. The first step should always be engaging with regards to both content and design. I could switch the order of the steps to bring a more engaging step to the beginning – like a more colorful page, a slideshare or a video.
  2. Avoid links with automatic pop-ups that might scare off visitors. If it’s unavoidable to exclude that piece of content, consider switching the order of steps so that it comes later.
  3. Use the insights to connect between the steps and encourage readers to read through the end of the track.
  4. Sometimes it is not about the content, it is about whom you are targeting. Make sure to share your Roojooms with a relevant target audience that would find value in your content.

The power of a title

Interestingly above, the last step in this Roojoom has more views than the step before it. Usually this means that the title of this step was particularly engaging, and readers clicked on it directly from the table of contents.

Generally we noticed users don’t pay enough attention to the titles of the steps as much as to the insight. However, as you see here, step titles can make a big difference in the engagement of the reader. We encourage you to take an extra moment to look over your Roojoom prior to publishing it, and write enticing step titles.

Because the Roojoom shows the original content, you don’t want to copy-paste the same title into the step title. Instead, get creative and use this space to add something fresh.

  1. The data is at your fingertips now; use it to optimize and improve yourContent Journeys to engage your readers and provide them with more value.
  2. Your first step is the most important to engage your readers. Keep an eye on your bounce rate and make the content enticing.
  3. Use the data to optimize your content: switch steps; edit the introduction, titles and insights. Constantly look for more relevant and attractive content to add.
  4. Step titles are a strategic way to motivate your readers to continue reading. Use them to connect your steps and don’t be afraid to use bold or funny titles when relevant.

Ready to see your numbers? Go to your personal account!
Now that you can analyze your activity in Roojoom, it’s time to create one!