PickMyCall and vcita Launch the Ultimate AI Receptionist for Small Business

The small business owner is a superhero—juggling client service, operations, sales, and finance. But even a superhero can’t be in two places at once. Yet, for too long, the silent enemy that has been killing their growth potential: the missed phone call. It’s the constant, grinding pressure to answer the phone while hands-on with a customer or focused on billable work.

For decades, the solutions have been sub-optimal: hire a human receptionist you probably can’t afford, or subject your potential customers to a frustrating, lead-killing IVR system, ultimately leading to the caller hanging up. We refuse to accept that choice. PickMyCall was built with one mission: to deliver an enterprise-grade AI voice agent that is the most efficient, intelligent, and profitable solution for the SMB segment.

Today, we are planting our flag in the future of small business technology. I am thrilled to announce a strategic partnership that ensures our AI innovation reaches the hands of every business owner and solopreneur who needs it: PickMyCall is powering vcita’s AI Receptionist, natively integrated into their all-in-one small business management platform. 

How Can SMBs Stop Losing Revenue from Missed Calls?

The answer is simple: complete, autonomous call answering integrated into your core business operations, around the clock. SMB tools like PickMyCall and vcita’s AI voice receptionist turn missed calls into new leads, customers, and revenue. 

vcita is the trusted operational backbone for hundreds of thousands of small businesses globally—it’s where they manage their clients, appointments, and daily workflows. By integrating directly into their ecosystem, we are turning a critical gap—the unanswered phone call—into an instant revenue stream.

As vcita CEO Itzik Levy stated: “Small businesses shouldn’t have to choose between doing the work and catching every call. By combining vcita’s CRM, scheduling, and workflow engine with PickMyCall’s best-in-class technology, AI Receptionist turns missed calls into booked appointments and qualifies leads automatically, with no scripts or training required.”

This partnership is designed to eliminate the competition. Together, we’re delivering a seamless, unified experience where every client interaction is managed efficiently—from the first ring to the final invoice.

Does the AI Receptionist Automatically Book Appointments?

Yes, and this is the most powerful differentiator in the market.

For many small businesses, the primary purpose of an inbound call is to book an appointment, get a quote, or ask a simple FAQ. PickMyCall’s AI is designed specifically to complete those high-value, repetitive actions without any human intervention. Other AI receptionists out there hand the call over to a human to dialogue over the calendar.  

Because the PickMyCall AI receptionist is natively integrated with vcita’s all-in-one business management platform, it operates with zero friction:

• Real-Time Scheduling: The AI Receptionist checks the business’s availability using the vcita scheduler and guides the caller to book, reschedule, or confirm an appointment right on the call. That almost-missed call instantly becomes a guaranteed spot on your calendar and a revenue event.
• Intelligent Lead Capture: When the AI Receptionist provides essential information (pricing, services, hours) and captures and qualifies a lead, the entire call summary, along with the caller’s sentiment, is logged directly into the vcita CRM. Your team receives an actionable task or reminder to follow up, ensuring better-informed and faster responses.
• Zero Training: Unlike complex IVR systems that require hours of setup and coding, our solution works out of the box by learning your business from your website and the data already in vcita. It is an intelligent, immediate, and effective deployment for any SMB. 

Simply put: you install the AI Receptionist and it starts working instantly, turning the liability of a busy phone line into an asset that works 24/7/365.

Why Choose PickMyCall and vcita’s AI Receptionist Over Other AI Call Answering Services for SMBs?

The majority of AI call answering services out there are either offering basic, robotic voice bots or expensive hybrid human-plus-AI solutions. vcita’s AI Receptionist powered by PickMyCall is a completely different caliber of AI voice technology.PickMyCall is a product of Roojoom, a company that pioneered intelligent customer journey orchestration for enterprises. We took that sophisticated AI framework—the kind of technology large corporations pay millions for—and purpose-built it for the budget and ease-of-use of SMBs everywhere.

Make no mistake, this is not a simple chatbot with a voice. The AI Receptionist is an around-the-clock assistant that doesn’t break a sweat and is intelligent enough to:

1. Speak Like a Human: It delivers a natural-sounding conversation and provides a professional, consistent experience, acting as a genuine extension of your business.
2. Understand Context: It handles complex, multi-layered conversational flows without frustrating the customer.
3. Drive Revenue: It’s obsessed with capturing opportunities, identifying high-value leads, and getting clients booked faster than any human system.

This is enterprise AI performance delivered at an SMB price point. It’s a core competitive advantage for vcita’s partners via the inTandem program, allowing marketing agencies, telcos, and other SMB-serving organizations to enhance their portfolios with modern, revenue-driving client engagement technology.

What Does This Partnership Mean for My Business’s Growth?

PickMyCall and vcita’s AI Receptionist means your business is permanently open for business. It means you can focus 100% on the work you are paid to do, secure in the knowledge that 100% of your inbound leads are being professionally handled, qualified, and captured.

Together, we are giving the small business community the necessary tool to outcompete and outgrow larger rivals. This is the future of business productivity—it’s automated, it’s personalized, and most importantly, it’s now instantly accessible and ready to make your business more profitable.

Stop losing clients to voicemail. Start winning business with AI.To learn more about how vcita and PickMyCall are launching a new era of call answering with the AI Receptionist for SMBs, read the official press release here.

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Aviv Goren is the CEO of Roojoom, the parent company of PickMyCall, and a recognized leader in intelligent customer engagement technologies.