The Customer Journey

Content engagement and stock photos - Roojoom

Stop Using Stock Images

Stop Using Stock Images 800 550 Shirley Pattison

Stop. Just stop. If you want to do something right in the last half of this year, give yourself this resolution: ‘I will not use another stock image until the end of the year.’ I know it’s easier and cheaper to resort to stock images. But try out this resolution for only 6 months, and…

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How You Know If Your Return on Content Isn’t Increasing

Signs That Your Return On Content is Stuck

Signs That Your Return On Content is Stuck 800 550 Orlee Gillis

Sign #1: You’re not measuring: the return on content Your content can’t develop beyond what it is currently unless you measure the return on content. You don’t know how many people access it — so you can’t gauge if people like it or not, or if it’s generating new contacts. If you did know this…

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Content ROI - Roojoom content experiences

Content ROI: What am I Paying For?

Content ROI: What am I Paying For? 800 550 Orlee Gillis

The goal of your content is to generate the clearest content ROI possible. But in reality, we spend much more than we realize on content, and much more than we gain — aka, unclear content ROI. If we prioritize our content ROI clarity, can the whole process which precedes it fall into place? This post…

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Content collaboration - Roojoom

5 Things You’re Missing Out On Content Collaboration

5 Things You’re Missing Out On Content Collaboration 800 550 Yael Kochman

When I first heard that Kevin Spacey is the keynote speaker at CMW, I was surprised. What on earth does a TV and movie star have to say about content marketing?

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Roojoom - content marketing gameplan

Your Content Repurposing Game plan

Your Content Repurposing Game plan 800 550 Orlee Gillis

What is their coach telling these aspiring soccer players? They’re actually shouting ‘Do More with Less!’ before they put their final hands-in. How is this connected to Content Repurposing? Let alone Content Marketing? For starters, without knowing their game strategy and equipping themselves to carry it out, these guys are less likely to score their…

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webinars provide engagement for content marketers

How To Use Webinars in Content Marketing

How To Use Webinars in Content Marketing 800 550 Dennis Shiao

Ready to jump in with a content marketing plan, but not sure where to start? Map out a calendar of high quality webinars and everything else falls out from there. At DNN, we use webinars as the building blocks for our content marketing. In short,  I map out our webinar schedule (2-3 quarters ahead) with…

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Video content marketing - Roojoom

Video Content Marketing Lessons From The AOL Acquisition

Video Content Marketing Lessons From The AOL Acquisition 800 550 Orlee Gillis

Remember the little guy running to connect you to AOL? While most of us have updated our mailing address from AOL Mail to Gmail in the last 10 odd years, AOL has been busy finding its niche in the online video market. In the last few days, we’ve heard that the U.S. mobile giant, Verizon Wireless, has…

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what is content repurposing - Roojoom

11 Ways to Ace Content Repurposing

11 Ways to Ace Content Repurposing 800 550 Yael Kochman

Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well as songs of praise. But once your content performance parade reaches its end, what do you do with…

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Content Marketing for sumertime

Content Marketing Tips for Summertime

Content Marketing Tips for Summertime 800 550 Orlee Gillis

People of all ages fantasize about summer vacation throughout the entire year. From the very last day of sandals weather, their hearts long for summertime livin’ easy — all year long. All we ever want to be doing is frying an egg on the pavement, and lining up for the water slide in the blazing…

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