The Customer Journey

The Customer Onboarding Journey in SaaS

The Customer Onboarding Journey in SaaS 800 550 Roojoom Contributor

You have a great SaaS product that is going to be a game changer for your customers and make them wonder how they could ever manage without it. But then, for some unclear reason, they do not renew the subscription or sign the contract once their trial is over and drop-off rates are off the…

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Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry out the HOW – a paradigm shift in customer engagement | Part 2

Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry out the HOW – a paradigm shift in customer engagement | Part 2 800 550 Roojoom Contributor

How Does It Really Work? In part 1 of this article we’ve discussed the advantages of incorporating advanced AI-based journey orchestration tools in your marketing activity in order to easily and efficiently manage complex customer journeys and personally interact with each individual customer for enhanced customer retention and other business KPIs. As most of us…

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Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry out the HOW – a paradigm shift in customer engagement | Part 1

Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry out the HOW – a paradigm shift in customer engagement | Part 1 800 550 Roojoom Contributor

If you’re a service provider dealing with thousands of customers every day, you are probably constantly trying to crack the code to how to engage customers effectively and improve their loyalty to your brand, as well as lift other business KPIs. In an ideal world you would most likely want to get to know each…

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Personalizing Each Touchpoint of Mobile Customer Journey

Personalizing Each Touchpoint of Mobile Customer Journey 800 550 Sarah Racker

The customer journey is not a straight line; in fact, it looks more like a bumblebee’s flight path.To reach your users in the mobile moment, think of the customer journey as a lifecycle defined by user touchpoints. The cycle begins with onboarding, but can move fluidly between these touchpoints throughout the rest of the journey,…

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A Day in the Life of Mobile Marketing

A Day in the Life of Mobile Marketing 800 550 Yuval Shemesh

The average person checks his phone 46 times a day, and depending on age that number could be even higher. But look at it this way: That’s not just 46 times checking email, text messaging, monitoring finances or scrolling social apps. That’s 46 opportunities of mobile marketing to reach customers during an activity they are…

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Don’t Leave Retention Marketing Behind

Don’t Leave Retention Marketing Behind 800 550 Daniel Glickman

With as much emphasis as companies put on the customer lifecycle, it can be a complex and convoluted process. This is because companies are confused about which department is responsible for which stage of the journey and how to effectively make the most of each phase. With clearly defined responsibilities, companies can establish strong strategies…

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Designing Effective (and happy!) Customer Touchpoints

Designing Effective (and happy!) Customer Touchpoints 800 550 Kevin Yoo

Think about the memories you cherish. I’ll bet more than half are happy ones. And I’ll place another bet that your actual association with that happiness is more about the anticipation rather than the event itself. This is a fascinating aspect of the human brain and gets at the heart of what marketers are always…

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mobile marketing

Bridging Digital Transformation

Bridging Digital Transformation 800 550 Micha Shahaf

Digital commerce reached $1 trillion last year, and digital revenue is expected to increase by more than 80% by 2020. This fact alone is just one of the many clues as to why CEOs are stressing the importance of digital transformation. The competitive edge provided by digital business cannot be ignored, so CEOs are pushing…

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Synchronize Your Mobile Touchpoints

Synchronize Your Mobile Touchpoints 800 550 Yuval Shemesh

Most companies still don’t provide a seamless, streamlined digital experience to their customers – great mobile touchpoints – and if you’re one of them, you’re playing a losing game. It’s an especially important matter in the age of mobile content experiences. According to Salesforce, 68% of companies have integrated mobile marketing into their overall strategies,…

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When Content Hurts the Sales Process

When Content Hurts the Sales Process 800 550 Rami Ricanati

Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get your new leads geared up for personal touchpoints and move them closer to a buying decision. The only problem? Those things aren’t happening as spectacularly…

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