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The Customer Journey

a Roojoom Publication.

A Day in the Life of Mobile Marketing
A Day in the Life of Mobile Marketing
The average person checks his phone 46 times a day, and depending on age that number could be even higher. But look at it this way: That’s not just 46 times checking email, text messaging, monitoring finances or scrolling social...
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Don’t Leave Retention Marketing Behind
Don’t Leave Retention Marketing Behind
With as much emphasis as companies put on the customer lifecycle, it can be a complex and convoluted process. This is because companies are confused about which department is responsible for which stage of the journey and how to effectively...
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Designing Effective (and happy!) Customer Touchpoints
Designing Effective (and happy!) Customer Touchpoints
Think about the memories you cherish. I’ll bet more than half are happy ones. And I’ll place another bet that your actual association with that happiness is more about the anticipation rather than the event itself. This is a fascinating...
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Bridging Digital Transformation
Bridging Digital Transformation
Digital commerce reached $1 trillion last year, and digital revenue is expected to increase by more than 80% by 2020. This fact alone is just one of the many clues as to why CEOs are stressing the importance of digital...
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Synchronize Your Mobile Touchpoints
Synchronize Your Mobile Touchpoints
Most companies still don’t provide a seamless, streamlined digital experience to their customers – great mobile touchpoints – and if you’re one of them, you’re playing a losing game.
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When Content Hurts the Sales Process
When Content Hurts the Sales Process
Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get your new leads geared up for personal touchpoints and move...
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Mobile Journey Done Right
Mobile Journey Done Right
So you have a mobile presence, and all is well on Planet Earth. The sun is shining, rabbits are hopping and skipping through hayfields, and qualified leads will drop right out of the sky any second. Right? Not so fast....
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Mobile Marketing: A Chance to be Relevant
Mobile Marketing: A Chance to be Relevant
Toys are fun things to have. And surely (or hopefully), you got to play with them as a kid. If not, you can always budget for some now, given the newfound freedoms and insights of adulthood… OK, therapy session’s over....
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Smart Content: How New Technologies Personalize Experiences
Smart Content: How New Technologies Personalize Experiences
If customers could say one thing to your company, it would be this: They’re fed up with your generic, one-size-fits-all content. In fact, they’re leaving your website and they’re not coming back. Seem harsh? Sure — it’s a dog-eat-dog world...
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A Case for Visual Content Marketing
A Case for Visual Content Marketing
It’s not easy being a content marketer. Readers’ fight or flight response to content is downright depressing. Really, how effective can you be in a world of 8-second attention spans? Not very … unless you give them something to look...
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