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The Customer Journey

a Roojoom Publication.

When Content Hurts the Sales Process
When Content Hurts the Sales Process
Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get your new leads geared up for personal touchpoints and move...
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Mobile Journey Done Right
Mobile Journey Done Right
So you have a mobile presence, and all is well on Planet Earth. The sun is shining, rabbits are hopping and skipping through hayfields, and qualified leads will drop right out of the sky any second. Right? Not so fast....
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Mobile Marketing: A Chance to be Relevant
Mobile Marketing: A Chance to be Relevant
Toys are fun things to have. And surely (or hopefully), you got to play with them as a kid. If not, you can always budget for some now, given the newfound freedoms and insights of adulthood… OK, therapy session’s over....
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Smart Content: How New Technologies Personalize Experiences
Smart Content: How New Technologies Personalize Experiences
If customers could say one thing to your company, it would be this: They’re fed up with your generic, one-size-fits-all content. In fact, they’re leaving your website and they’re not coming back. Seem harsh? Sure — it’s a dog-eat-dog world...
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A Case for Visual Content Marketing
A Case for Visual Content Marketing
It’s not easy being a content marketer. Readers’ fight or flight response to content is downright depressing. Really, how effective can you be in a world of 8-second attention spans? Not very … unless you give them something to look...
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Luxury Content Marketing
Luxury Content Marketing
Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about storytelling, baby. With some style,...
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4 Ways Content Personalization Improves the Content Funnel
4 Ways Content Personalization Improves the Content Funnel
The realm of digital content has grown tremendously, largely resulting from the increasing presence of information distribution channels. With the internet limitlessly defying communication, boundaries not pausing for a millisecond, it’s important for brands to consider how to personalize their...
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5 Steps To Build Your Brand With Authentic Content
5 Steps To Build Your Brand With Authentic Content
In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the...
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How to Give Your Customer What She is Looking For
How to Give Your Customer What She is Looking For
Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring...
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3 Tools For Personalized Content Journeys
3 Tools For Personalized Content Journeys
Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not...
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