The Customer Journey

Mobile Journey Done Right

Mobile Journey Done Right 800 550 Yuval Shemesh

So you have a mobile presence, and all is well on Planet Earth. The sun is shining, rabbits are hopping and skipping through hayfields, and qualified leads will drop right out of the sky any second. Right? Not so fast. Your mobile presence isn’t a guaranteed winner yet. Just because you finally have an app…

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mobile marketing

Mobile Marketing: A Chance to be Relevant

Mobile Marketing: A Chance to be Relevant 800 550 Yuval Shemesh

Toys are fun things to have. And surely (or hopefully), you got to play with them as a kid. If not, you can always budget for some now, given the newfound freedoms and insights of adulthood… OK, therapy session’s over. Let’s talk about mobile marketing and why, for any serious company, it ought to be…

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Smart Content

Smart Content: How New Technologies Personalize Experiences

Smart Content: How New Technologies Personalize Experiences 800 550 Micha Shahaf

If customers could say one thing to your company, it would be this: They’re fed up with your generic, one-size-fits-all content. In fact, they’re leaving your website and they’re not coming back. Seem harsh? Sure — it’s a dog-eat-dog world where Internet-based start-ups compete with established brands and consumers are fried from information overload. They’re…

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visualmarketing

A Case for Visual Content Marketing

A Case for Visual Content Marketing 800 550 Daniel Glickman

It’s not easy being a content marketer. Readers’ fight or flight response to content is downright depressing. Really, how effective can you be in a world of 8-second attention spans? Not very … unless you give them something to look at, too. Customers want riveting visuals. If you don’t deliver, they will find someone who…

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Luxury Content Marketing

Luxury Content Marketing 800 550 Rami Ricanati

Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about storytelling, baby. With some style, know-how and, most importantly, a willingness to ditch your comfy content sweats you can afford…

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4 Ways Content Personalization Improves the Content Funnel

4 Ways Content Personalization Improves the Content Funnel 800 550 Daniel Glickman

The realm of digital content has grown tremendously, largely resulting from the increasing presence of information distribution channels. With the internet limitlessly defying communication, boundaries not pausing for a millisecond, it’s important for brands to consider how to personalize their content while maintaining focus and user engagement. In doing so, they can better present relevant and targeted…

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5 Steps To Building Your Brand With Authentic Content

5 Steps To Build Your Brand With Authentic Content

5 Steps To Build Your Brand With Authentic Content 800 550 Sherrill Layton

In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the park and into the world. These last few years have seen an organic shift in…

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Giving your customer the content they are looking for - Roojomm

How to Give Your Customer What She is Looking For

How to Give Your Customer What She is Looking For 800 550 Orlee Gillis

Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring your ideal customer always need to be so difficult? Not if you know how to…

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3 Tools For Personalized Content Journeys

3 Tools For Personalized Content Journeys

3 Tools For Personalized Content Journeys 800 550 Yael Kochman

Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not all alike. For your content to succeed, you must get to know your customers up…

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Setup Your Team for Higher Content Performance

Setup Your Team for Higher Content Performance

Setup Your Team for Higher Content Performance 940 788 Yael Kochman

While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the content performance. In fact, according to recent research by content marketing institute and marketingprofs, 72% of marketers say they are currently battling the challenge of…

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