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The Customer Journey

a Roojoom Publication.

5 Tools that Show Value Proposition of your Product
5 Tools that Show Value Proposition of your Product
Value Proposition: the short, yet captivating statement that informs your user of why he is interested in your product. While it can be difficult enough to capture the benefits of your product into one simple statement, the nature of the...
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Map Your Buyer’s Journey to Maximize Revenue
Map Your Buyer’s Journey to Maximize Revenue
In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control! At Our recent Roojoom Meetup, co-hosted...
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11 Ways to Ace Content Repurposing
11 Ways to Ace Content Repurposing
Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well...
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