The Customer Journey

visualmarketing

A Case for Visual Content Marketing

A Case for Visual Content Marketing 800 550 Daniel Glickman

It’s not easy being a content marketer. Readers’ fight or flight response to content is downright depressing. Really, how effective can you be in a world of 8-second attention spans? Not very … unless you give them something to look at, too. Customers want riveting visuals. If you don’t deliver, they will find someone who…

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Luxury Content Marketing

Luxury Content Marketing 800 550 Rami Ricanati

Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about storytelling, baby. With some style, know-how and, most importantly, a willingness to ditch your comfy content sweats you can afford…

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Marketing to the Emotions in Your Customer’s Heads

Marketing to the Emotions in Your Customer’s Heads 800 550 Kevin Yoo

Disney Pixar’s Inside Out so eloquently personified the five main human emotions in its story about growing up. The movie can teach marketers about emotional marketing: how joy, sadness, anger, fear and disgust play into customer perception of marketing and certain brands.

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personalized language

To Personalize the Content, Personalize the Language

To Personalize the Content, Personalize the Language 800 550 Daniel Glickman

In content marketing, it’s all about the drive-by. A measly 16 percent of people actually read what you write in its entirety. And that’s why you should obsess over every word. Seems counterintuitive, doesn’t it? Why should you take the time to carefully craft content when 50 percent of readers jump off your page in…

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7 deadly sins of content marketing

7 Deadly Sins of Content Marketing

7 Deadly Sins of Content Marketing 800 550 Daniel Glickman

Trust us on this: You don’t want to be the brand that’s tarred and feathered in the public square of content marketing. No one wants a scarlet letter in the form of lost opportunity and market share. To keep you from purgatory, I have come up with a list of content marketing misdeeds to avoid…

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CMO wishes

10 Things Every CMO Wished Their Staff Understood About Content Marketing

10 Things Every CMO Wished Their Staff Understood About Content Marketing 800 550 Daniel Glickman

If you could click your heels three times and magically drill the 10 universal truths of content marketing into your team, what would they be? You know, the top tier takeaways that deliver the direction and acumen needed to exceed your expectations in 2016 and beyond… In the competitive, ever-changing content marketing landscape, choosing 10…

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guest post pic

Using Guest-Blogging to Scale Lead Generation

Using Guest-Blogging to Scale Lead Generation 800 550 Daniel Glickman

Knowing the importance of guest-blogging to supplement a high-quality content pipeline is one thing. Sourcing the right guest bloggers and procuring insightful, share-worthy content that substantiates your brand and scales your lead generation is another. Any marketing team that wants to enhance lead generation via content, or particularly via blogging, must accomplish several aims, such as:

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Content Analytics

How CMOs Get Creative Types to Care About Content Analytics

How CMOs Get Creative Types to Care About Content Analytics 800 550 Daniel Glickman

Creative marketing types who excel at writing and design typically aren’t waiting with breathless anticipation for the latest marketing analysis numbers. As those on the business side of marketing see the returns of investing in new strategies and implementing certain campaigns, those on the creative side might be struggling with an atmosphere that seems to…

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4 Ways Content Personalization Improves the Content Funnel

4 Ways Content Personalization Improves the Content Funnel 800 550 Daniel Glickman

The realm of digital content has grown tremendously, largely resulting from the increasing presence of information distribution channels. With the internet limitlessly defying communication, boundaries not pausing for a millisecond, it’s important for brands to consider how to personalize their content while maintaining focus and user engagement. In doing so, they can better present relevant and targeted…

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Better B2B social media management - Roojoom

How to Run Efficient B2B Social Media Campaigns

How to Run Efficient B2B Social Media Campaigns 800 550 Lilach Bullock

B2B businesses can benefit from social media just as much as their B2C counterparts. However, whereas many B2C companies have nailed their social media campaigns, a fair number of B2B companies are still lagging behind. Why?

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