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The Customer Journey

a Roojoom Publication.

Luxury Content Marketing
Luxury Content Marketing
Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about storytelling, baby. With some style,...
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4 Ways Content Personalization Improves the Content Funnel
4 Ways Content Personalization Improves the Content Funnel
The realm of digital content has grown tremendously, largely resulting from the increasing presence of information distribution channels. With the internet limitlessly defying communication, boundaries not pausing for a millisecond, it’s important for brands to consider how to personalize their...
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5 Steps To Build Your Brand With Authentic Content
5 Steps To Build Your Brand With Authentic Content
In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the...
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How to Give Your Customer What She is Looking For
How to Give Your Customer What She is Looking For
Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring...
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3 Tools For Personalized Content Journeys
3 Tools For Personalized Content Journeys
Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not...
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Setup Your Team for Higher Content Performance
Setup Your Team for Higher Content Performance
While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the content performance. In fact, according to recent research by content...
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How to Use Rich Content to Grow Your SaaS Company
How to Use Rich Content to Grow Your SaaS Company
Early on at Referral SaaSquatch, we realised there was a lack of rich content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly...
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Make Them Crave Your Product
Make Them Crave Your Product
When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are...
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13 Interactive Content Tools to Make Your Brand Stand Out
13 Interactive Content Tools to Make Your Brand Stand Out
Is your company blog’s bounce-rate lower than 30%? Do readers stay longer than 3 minutes on average? I assume most of you answered ‘no’ to both questions. Why do we marketers care so much about bounce rate and time spent...
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How to Turn Your Corporate Blog into a Conversion Magnet
How to Turn Your Corporate Blog into a Conversion Magnet
You probably know that while visits are nice, leads, well, are so much nicer. Simply put, blogging for the sake of driving more traffic to your website doesn’t cut it any more. You need to find a way to monetize...
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