The Customer Journey

Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about storytelling, baby. With some style,...

The realm of digital content has grown tremendously, largely resulting from the increasing presence of information distribution channels. With the internet limitlessly defying communication, boundaries not pausing for a millisecond, it’s important for brands to consider how to personalize their...

In content marketing, the fittest contenders stand out because they are ready and flexible. Like good baseball players, they have their eye on the ball, willing to give their spirit to the team to drive their content out of the...

Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring...

Content is at the core of marketing. Whether it is a landing page, an email, or a Facebook post, everything we share with customers or prospects is based on content. While your company has one identity, your customers are not...

While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the content performance. In fact, according to recent research by content...

Early on at Referral SaaSquatch, we realised there was a lack of rich content about customer referral programs. We quickly set about filling this gap with blog articles, posters, and guides. This led to strong organic search rankings, consistent monthly...

When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are...

Is your company blog’s bounce-rate lower than 30%? Do readers stay longer than 3 minutes on average? I assume most of you answered ‘no’ to both questions. Why do we marketers care so much about bounce rate and time spent...

You probably know that while visits are nice, leads, well, are so much nicer. Simply put, blogging for the sake of driving more traffic to your website doesn’t cut it any more. You need to find a way to monetize...